Replace assumptions with evidence to see who is ready for new services, who may be struggling with costs, and where demand will shift next.
Understanding customers starts with knowing more than who they are on paper. True visibility comes from seeing how people use, manage, and adapt their energy over time. When providers can recognise patterns across technologies, tariffs, and behaviours, every decision – from service design to campaign planning – becomes sharper and more effective.
By analysing energy data alongside account information, property type, installed technologies such as PV, EV, or heat pumps, and engagement trends across digital channels, providers can create a living picture of their customer base. This view highlights not just usage, but intent such as who is ready for new services, who may be struggling with costs, and where demand will shift next.
Teams across marketing, operations, and planning can access the same intelligence. Campaigns become more precise, network investments more efficient, and product development better aligned to real customer needs. It replaces assumptions with evidence and gives every department a shared understanding of the people they serve.