Meaningful engagement: What good energy apps do differently

Most energy apps measure engagement obsessively, yet still struggle to turn it into something that actually helps customers or the business. Opens, clicks, and time spent look reassuring in a dashboard, but they rarely tell you whether customers understood their bill, avoided a support call, or took an action that mattered.

What we see across energy retailers is that meaningful engagement is shaped less by how often you communicate and more by how those interactions are designed. Timing, effort, progress, and value cues matter far more than volume. Small design choices, like when you prompt someone, how much effort you signal, or whether the payoff is clear upfront, tend to compound into very different outcomes over time.

👇 This cheat sheet distils the practical engagement patterns we consistently see working in energy apps, based on real examples from real customer journeys. It breaks down what teams do differently to drive follow-through rather than noise, with concrete examples you can reuse when reviewing flows, notifications, or in-app prompts. Built for teams who want engagement to lead to action, not just activity. Enjoy.