The best practice! How to get more home profiles completed.

Every personalised energy insight depends on one thing: good data. And the fastest way to improve that data is through better in-app home profile completion. So how do you get more people to fill it in? We had a chat with some clients who are acing this part of the journey, and after seeing what works for them, we put together a list of proven ways to get there.

• Show them the prize before the game. Before they fill out anything, show them what’s waiting. ‘’Homes like yours in this area save around 23€/month on average. Want to see your number?’’ Once they see what’s possible, filling out a few fields starts feeling like the smart move for them.
• Keep it short. If you say it takes 60 seconds, it better take 60 seconds. And pre-fill what you already know: you’ve got their address, right? Use it. Only ask what you absolutely need to give them something useful. Every extra question is a chance for them to bail. One question at a time and add a little progress bar so they know it’s not going to drag on forever, and you’re golden.

Make it about what they get.

People care about being in control, comfort, saving money, and not feeling like they’re getting generic advice meant for everyone. So instead of ‘’Help us personalise your experience’’, here are some examples of wording that have proved useful:

• Want tips that’ll cut your heating bill? Tell us how you heat your home, then we’ll show you where the money’s going.
• Not sure if you’re overpaying? Complete your profile to unlock comparisons to homes like yours. Finally, a benchmark that makes sense.
• Homes like yours save an average of €47/month with tailored advice. Let’s get you there.

It’s the same ask, but one feels like it’s for them.

Show them what they’re unlocking.

Be specific about what happens after they finish:

• “See how your home stacks up against neighbours and find out if you’re overpaying.”
• “Get alerted before rate changes hit, so you can adjust and stay in control of your bills.”
• “Your home is unique. Get energy tips that match your setup so you can stay comfortable and save money.”

When people know exactly what’s in it for them, they’re way more likely to follow through.

Catch them at the right moment.

Actually, there are several good ones. During onboarding? Sure, if you frame it as ‘’let’s get you set up to start saving right away.’’ After they’ve checked their first bill? Even better, they’re already thinking about their usage. The key is matching the ask to where they are mentally. If they’re just exploring, keep it light. If they’re staring at a high bill, that’s when you swoop in with ‘’want to know how to lower this?’’

• And try again, but keep it light. If they skip it the first time, come back in a few days with something friendly. ‘’You’ve got personalised insights waiting. Just need to know: how do you heat your home?’’
• Drop the corporate buzzword talk. Simply tell them what you’re doing and why. ‘’We need a couple of quick details to show you where you can actually save.’’ And then stick to it, because the fastest way to lose someone is to promise you won’t bug them and then… bug them.
• Or just pay them. A 10-15€ credit for finishing their profile costs way less than getting a new customer, and it shows you actually mean it when you say their time matters.