Customer energy profiles: How to get them filled in.

Most energy apps are sitting on the data they need to deliver genuinely personalised insights, but lose customers at the very first step. Home profile completion drops off not because customers are unwilling, but because the ask feels abstract, effortful, or disconnected from anything they care about in that moment.

What we see across energy retailers is that the difference between low and high completion is rarely a major redesign. It is often one sentence, one screen, or one moment handled differently. Showing the payoff before the ask. Making the effort feel contained. Asking when attention is already there. For example, leading with something concrete like “Homes like yours save an average of €47/month” changes how customers perceive everything that follows.

👇 This cheat sheet pulls together the patterns behind those moments, based on real examples from real energy retailer apps. It breaks down how teams design the value exchange, the timing, and the flow so that optional profile questions feel worth finishing, not like a chore. Practical, example-led, and built for teams who want customers to actually complete the profile, not just start it.